What’s Blog Can Do?

Buzz It

On a Book Jeremy Wright – “Blog Marketing”, He’s said Blogging really do three things below:

• Information Telling your customers what you’re doing
  and finding out what they are thinking.
• Relationships Building a solid base of positive experiences
  with your customers that changes them from plain-old consumers
  to evangelists for your company and products.
• Knowledge management Having the vast stores of knowledge
  within your company available to the right people at
  the right time.

Without blogs, company messages can get so filtered by public relations or the media that CEOs and other senior management have decided to talk directly with customers—whether it be in the company’s stores, on the company’s airplanes, or at special events set up specifically for communicating with customers. The value of direct customer feedback is obvious, and blogs provide that on a global scale.

I think so, how about you???